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Web3 Affiliate Ads 101

A guide on how Web3 is changing affiliate advertising. Learn about community-owned ad ecosystems, blockchain transparency, and shared innovation. Your guide to the future of digital affiliate marketing.

August 14, 2024
Affiliate

What are affiliate ads?

At their core, affiliate ads are a form of performance-based marketing. An advertiser creates an ad campaign, a publisher (or affiliate) promotes it, and when a sale happens, the affiliate earns a commission. Simple, right?

But traditional affiliate ads have limitations:

  • Lack of ownership for affiliates
  • Opaque tracking and reporting
  • Centralized control by ad networks
  • Limited value beyond immediate sales

Enter Web3 affiliate ads. Same basic concept, but with a blockchain-powered twist that addresses these limitations and opens up new possibilities.

The Web3 difference

Web3 technology brings several game-changing elements to affiliate advertising:

  1. Decentralization: No single entity controls the network.
  2. Blockchain: Immutable record of all transactions and interactions.
  3. Smart Contracts: Automated, trustless execution of agreements.
  4. Tokenization: Digital assets that can be owned and traded.

These elements combine to create a new paradigm for affiliate advertising. Let's see how.

Adbay - Pioneering Web3 Affiliate Ads

Adbay isn't just another ad platform; it's a reimagining of what affiliate advertising can be. Here's how it works:

Creating campaigns

  1. Brands develop ad campaigns.
  2. These campaigns are minted as unique digital assets (NFTs) on the blockchain.
  3. Each ad becomes a tradable asset with its own history and potential value.

Connecting brands and affiliates

  1. Affiliates browse available ad campaigns.
  2. They can see full details: commission rates, performance history, terms.
  3. Affiliates mint ads that resonate with their audience.

Promoting and earning

  1. Affiliates mint their chosen ads, becoming owners of these digital assets.
  2. They promote the ads through their channels.
  3. Smart contracts automatically track performance and distribute earnings.

Building value

  1. Successful ads can appreciate in value.
  2. Affiliates can potentially sell or trade their ad assets.
  3. A new marketplace for digital advertising assets emerges.

The Benefits of Web3 Affiliate Ads

For Brands

  1. Wider reach: Access a decentralized network of motivated affiliates.
  2. Performance-based: Pay only for results.
  3. Transparency: See exactly how your ads are performing in real-time.
  4. Brand safety: Smart contracts ensure your ads are used as intended.

For Affiliates

  1. True ownership: You own the ads you promote as digital assets.
  2. Fairer compensation: Smart contracts ensure you get paid for every sale.
  3. Value appreciation: Your ad assets can potentially increase in value over time.
  4. Diversification: Build a portfolio of digital advertising assets.

Getting Started with Adbay

  1. Sign up: Create your account at dashboard.adbay.io/signup.
  2. Connect your wallet: Link a Web3 wallet to your account.
  3. Explore campaigns: Browse available affiliate ad opportunities.
  4. Mint your first ad: Choose an ad and mint it as your digital asset.
  5. Start promoting: Share your unique affiliate links and start earning.

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